Writing about Open Tutor? Here is everything you need to get the name and the look right.
Logo
Use the logo on its own when space is tight, such as an avatar or an app icon.
Wordmark
Use the wordmark when Open Tutor is introduced for the first time.
Colours
Copy a value to use it. The accents are for highlights; most surfaces stay neutral.
Ink
#111111
Text, the logo, dark sections
Paper
#FFFFFF
Backgrounds, the logo on dark
Lime
#C6F23D
The brand accent and the logo's ball
Pink
#FF7EC8
Animation and motion track
Orange
#FF6A1F
Languages track
Mint
#3FE0C5
Everyday productivity track
Ballpoint
#2D3DFF
Coding track, white text on it
Chalk
#F6F4EE
Soft cards and details
Do and don't
Three rules keep the name and the logo recognisable wherever they appear.
Do
- Write the name as two words: Open Tutor.
- Leave clear space around the logo at least as wide as its stroke.
- Use the dark version on light backgrounds and the light version on dark ones.
Don't
- Stretch, rotate or recolour the logo.
- Put the logo on a busy photo without a solid backing.
- Suggest a partnership or endorsement that does not exist.
Press
Press contact is coming soon. Until then, write to hello@opentutor.tech.